Partnerships

Work with me

I build things out of Soviet machines that should not run, and drive them places they should not go. Here is who watches.

3.4M
Monthly audience
8.5M
Views on a single video
+10.1K
New subscribers per month
93%
Male
77%
Aged 25–54
85%
Mobile

Primary markets are the United States, the United Kingdom, Canada and Australia. Everything is made in English.

The audience overlaps with Oakland Auto Detail, Stone Face Country, Rusty Wheels and S10LIFE.

YouTube Analytics, July 2026.

Series

What you can sponsor

Four running series, four different kinds of buyer. Placements run inside the long-form episodes, not in Shorts — a Short does not hold long enough for anyone to learn what your product is.

  • Builds and engines

    Tools, welding equipment, abrasives, parts, protective gear

    The tool is used on camera for the job it is actually for, and it either holds up or it does not. Watched by people who own the same tools and will say so in the comments.

  • Camper and the road

    Solar, batteries, heating, water systems, insurance, outdoor kit

    A 1988 camper being lived in, in weather it was not designed for. Equipment gets tested by accident, over several episodes rather than one.

  • Brakes and absurdity

    Broad consumer brands — this is the reach package

    The stupid experiments that travel furthest. No niche and no filtering: this is the widest audience I have, and the one to buy for awareness.

  • Sea and boats

    Marine equipment and engines, seasonal

    Crossing water that should be crossed by ferry. Runs in summer only, so it books out early and cannot be moved.

I do not read scripts written by someone else, and I do not recommend a tool I have not already broken. Everything else is negotiable.

Rates depend on the package and the length of the integration. Ask and I will send them.

Contact

Contact

Straight to me, not to an agency. Tell me the product and the timing and I will tell you honestly whether it fits, including when it does not.

The address goes here. Until then, reach me through the contact page.

I answer within two working days.